Post by account_disabled on Feb 24, 2024 0:55:19 GMT -7
So far, only Google has reacted to the introduction of the tax. The position of the search IT giant is quite rigid, there is no adaptation to the Ukrainian market or economic situation. The company immediately increases the cost of services. Other non-residents may take a more loyal position. However, looking at the example of Google, we can expect a rapid increase in prices from other services. How can advertising agencies mitigate this transition to a higher tax? Can they influence? Agencies, unfortunately, do not influence the tax and cost within the services.
These are the key advertising channels that influence Ukrainian business. An increase in prices should be expected from all international companies where we pay bills with our bank cards directly from abroad. Clearly, if a business attracts customers through Google Asia Phone Number List advertising, it will raise the prices of goods and services. And if a large business is likely to be able to adapt to the change, then a small business will begin to look for alternative channels of promotion or, more likely, to shift an additional cost item to the consumer. I also predict a tendency to increase the volume of interaction with Ukrainian marketplaces, as it will be financially more profitable.
Conclusion We can summarize future changes in the tax system as follows: Google tax will be paid directly by a non-resident or an intermediary who buys and provides services in Ukraine. Customers should expect an increase in prices, since it is at their expense that the 20% tax will be paid. The government seeks to protect Ukrainian business by creating equal conditions for the provision of services on the territory of the state. According to the authors of the resolution, the "Google Tax" law will equalize Ukrainian legal entities and non-resident companies in the taxation system. Despite the hot topic of paying taxes, this is a step towards development for Ukraine. In the near future, the Organization for Economic Cooperation and Development (OECD) plans to introduce a tax system in 137 more countries.
These are the key advertising channels that influence Ukrainian business. An increase in prices should be expected from all international companies where we pay bills with our bank cards directly from abroad. Clearly, if a business attracts customers through Google Asia Phone Number List advertising, it will raise the prices of goods and services. And if a large business is likely to be able to adapt to the change, then a small business will begin to look for alternative channels of promotion or, more likely, to shift an additional cost item to the consumer. I also predict a tendency to increase the volume of interaction with Ukrainian marketplaces, as it will be financially more profitable.
Conclusion We can summarize future changes in the tax system as follows: Google tax will be paid directly by a non-resident or an intermediary who buys and provides services in Ukraine. Customers should expect an increase in prices, since it is at their expense that the 20% tax will be paid. The government seeks to protect Ukrainian business by creating equal conditions for the provision of services on the territory of the state. According to the authors of the resolution, the "Google Tax" law will equalize Ukrainian legal entities and non-resident companies in the taxation system. Despite the hot topic of paying taxes, this is a step towards development for Ukraine. In the near future, the Organization for Economic Cooperation and Development (OECD) plans to introduce a tax system in 137 more countries.