Post by account_disabled on Mar 6, 2024 23:24:43 GMT -7
To understand how to best present an inbound marketing project, a brief introduction is needed. Marketing, especially online marketing, is the tangible definition of a data-driven universe : all activities have quantifiable feedback, every single action and behavior can be traced (while respecting privacy) and performance evaluation is clear and transparent. The difficulty, from a marketing point of view, arises when the performances, i.e. the "numbers" of the project, must go through a synthesis activity and be presented to non-technical management, whose main interest is to understand the quality of the direction taken and the investment made. The most common risk is to get too technical without delving into its meaning , but above all to provide KPIs and numbers disconnected from the context, which are difficult to interpret and completely useless for non-experts.
How to present an inbound marketing project and the role of data Presenting an Germany Phone Number inbound marketing project correctly means following a series of fundamental principles, and then also going a little technical through a correct selection (and explanation) of the most important KPIs . Apart from micro-management data, which can easily be left out during the presentation phase, the principle to be inspired by is that the data is not important in itself, but must be communicated as an optimization driver , i.e. as a starting point for making decisions given -driven with which to perfect the return on investment and, in broader terms, the success of the project. The variables that influence the latter are so many that there is no perfect recipe in the world of inbound marketing and this must be clear right away.
Data must always be contextualized and is the pillar that allows the team to understand what needs improvement , where to intervene and what is working perfectly. Presenting an inbound marketing project therefore does not mean leaving out data (except the secondary and more technical ones), but explaining them, contextualizing them, identifying the causes and, if they are not exciting, explaining the strategy to improve them. For example, when some contents of the project obtain a good return and others do not, it can be very intelligent to focus on the reasons why the numbers of the latter are below expectations and explain what needs to be done – and what is being done – to align his return with that of the best.
How to present an inbound marketing project and the role of data Presenting an Germany Phone Number inbound marketing project correctly means following a series of fundamental principles, and then also going a little technical through a correct selection (and explanation) of the most important KPIs . Apart from micro-management data, which can easily be left out during the presentation phase, the principle to be inspired by is that the data is not important in itself, but must be communicated as an optimization driver , i.e. as a starting point for making decisions given -driven with which to perfect the return on investment and, in broader terms, the success of the project. The variables that influence the latter are so many that there is no perfect recipe in the world of inbound marketing and this must be clear right away.
Data must always be contextualized and is the pillar that allows the team to understand what needs improvement , where to intervene and what is working perfectly. Presenting an inbound marketing project therefore does not mean leaving out data (except the secondary and more technical ones), but explaining them, contextualizing them, identifying the causes and, if they are not exciting, explaining the strategy to improve them. For example, when some contents of the project obtain a good return and others do not, it can be very intelligent to focus on the reasons why the numbers of the latter are below expectations and explain what needs to be done – and what is being done – to align his return with that of the best.